LIFE STYLE SPORTS | BACK 2 SCHOOL

Role: Video Creative, DOP, Editor

I art directed and pitched the creative concept for Lifestyle Sports’ Back to School social campaign, developing the fashion-first, visual language highlighting the back 2 school range and character-driven world from the initial idea through to production. The concept explored distinct student personalities and school dynamics through a bold, social-first visual style. I worked across the creative development, directing, shooting and post-production, shaping the campaign from pitch through to final delivery.