GUINNESS

Role: Shooting Director, Content Producer, Videographer & Editor

For Guinness, I crafted content for the Overheard in the Pub series a social-first campaign built around authentic, unscripted moments of conversation in real Irish pubs.

Shot on location, the series captured natural dialogue, atmosphere and character, blending observational storytelling with a clean, cinematic finish. Gareth led filming of the series, shaping narrative arcs from real exchanges, refining pacing for digital platforms, and delivering platform-optimised edits.

The result was a warm, pop culturally grounded series that felt genuine and shareable, it was LADbible Ireland’s most successful commercial campaign.