adidas originals

Role: Cinematographer, Editor & Colour

Tucked away in the French countryside, a former adidas factory stands frozen in time, an echo from the early days of the Three Stripes.

“The Lost Factory” tells the story of this original production site, where icons like the adidas Superstar and Stan Smith were once crafted, and generations of makers shaped sportswear history by hand.

I was commissioned to create the promotional film, working as cinematographer and editor. Key sequences were shot on 16mm to capture texture and imperfection, mirroring the factory’s raw authenticity and heritage

The final piece bridged past and present, reinforcing Adidas’ heritage and cultural legacy.