SALESFORCE STUDIOS

Role: Video Creative, Producer & Editor

2017-2023

I worked on the Salesforce Studios team as Video Producer & Editor creating strategic video creative content for enterprise sales & strategic marketing across EMEA. Working at the intersection of storytelling, sales & marketing I translated complex product propositions into clear, persuasive video, motion graphics, interactive experiences, and customer story films designed for executive and technical audiences.

I supported over 200 projects partnering with global brands including Barclays, Tesco, BP, Bentley, Audi and Novartis.

From concept through delivery, I oversaw end-to-end production; crafting customer testimonials and case studies, shaping narrative structure, refining visual systems, and implementing scalable workflows to maintain quality at speed. I optimised creative operations, and continuously measured engagement and conversion impact to strengthen performance across campaigns.